Thursday 7 April 2011
Podcast Script
How old are you?
I am 40 years old.
I am 40 years old.
Do you have any children?
Yes, I have three children, one 6, one 10 and one 13.
Yes, I have three children, one 6, one 10 and one 13.
Do you regularly read newspapers?
Yes I do a lot of the time, I usually read the EDP.
Yes I do a lot of the time, I usually read the EDP.
Poster
Did you like the picture used on the poster?
I liked the use of a mother and child on the poster because as a mother you can relate to the picture itself.
I liked the use of a mother and child on the poster because as a mother you can relate to the picture itself.
Did you like the fact that the picture was in black and white?
I did like the fact that it was in black and white because it made the coloured text stand out. Although, I think the picture could do with being made a little brighter.
I did like the fact that it was in black and white because it made the coloured text stand out. Although, I think the picture could do with being made a little brighter.
How did you feel about the poster not following the idea of illustrations on newspaper posters?
I thought it was a nice difference, although the illustrations are bright and eye catching, they also link specifically to the guardian and the poster you have produced will therefore link specifically to your own newspaper.
I thought it was a nice difference, although the illustrations are bright and eye catching, they also link specifically to the guardian and the poster you have produced will therefore link specifically to your own newspaper.
Webpage
What did you like the most about the website?
I liked the picture at the top of each page as it linked the website to the posters and attracts a motherly eye. I also liked how it was easy to navigate around the site and wasn’t over complicated.
I liked the picture at the top of each page as it linked the website to the posters and attracts a motherly eye. I also liked how it was easy to navigate around the site and wasn’t over complicated.
Did you like that there was a limited amount of news on the homepage?
I did like this because I was then able to change to the news page if I wanted to read more. As the website contains more than just news, you don’t want the main page to contain all of the news. The hyperlink page contains all the news for you so there is not any need on the homepage.
I did like this because I was then able to change to the news page if I wanted to read more. As the website contains more than just news, you don’t want the main page to contain all of the news. The hyperlink page contains all the news for you so there is not any need on the homepage.
What did you think about the lifestyle page?
I think that it contained all the correct information that housewife would like to see. There were lots of recpies and cookery help. I also thought the best thing was the childcare services in your local area because it is sometimes hard to find childcare in the local area. The layout was simple and colourful and very attractive to the eye. I very much liked this page as a whole.
I think that it contained all the correct information that housewife would like to see. There were lots of recpies and cookery help. I also thought the best thing was the childcare services in your local area because it is sometimes hard to find childcare in the local area. The layout was simple and colourful and very attractive to the eye. I very much liked this page as a whole.
Newspaper
Did you like the choice of colours used?
I do like the choice of colours as I feel that they appeal to women and as they are baby colours they have connotations of motherhood.
Although, I feel the use of the black text and dark title was a bit too bold juxtaposed with the baby colours. This is understandable though why it was necessary because if a light colour was used it would be hard for the audience to read.
I do like the choice of colours as I feel that they appeal to women and as they are baby colours they have connotations of motherhood.
Although, I feel the use of the black text and dark title was a bit too bold juxtaposed with the baby colours. This is understandable though why it was necessary because if a light colour was used it would be hard for the audience to read.
Do you like the pictures which are used?
I do like the choice of pictures, as they appeal to the target audience. The use of the picnic hamper containing food appeals to women as it links to the kitchen and the traditional values attached to women.
I do like the choice of pictures, as they appeal to the target audience. The use of the picnic hamper containing food appeals to women as it links to the kitchen and the traditional values attached to women.
Do you think there should be more weather on page 2?
No, I think that there is just enough information on the weather because there isn’t anything more that you would need. I think sometimes there is too much weather filling up the second page when there could be more news.
No, I think that there is just enough information on the weather because there isn’t anything more that you would need. I think sometimes there is too much weather filling up the second page when there could be more news.
How did you find the layout of the newspaper?
I thought that the layout was simple yet effective. It was an easy layout to read and understand.
I thought that the layout was simple yet effective. It was an easy layout to read and understand.
Evaluation Question 1
The main product through this coursework was a newspaper; I also made other products which run alongside this. I made a poster for the newspaper and a website with two hyperlinked pages. I am going on to university to study publishing and believe that this coursework will help me within that field, along with my AS coursework of the music magazine and school magazine.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
A real media product uses conventions to enhance what the viewer sees. I have looked at other products before I produced my newspaper such as the EDP, the Guardian and The Daily Mail, focusing primarily on the EDP. The ideology of the ‘EDP’ is a right wing, rural interested, family newspaper with a conservative ethos and seemingly anti-outsider. It uses a mix of gravitas and female engaging register to target its audience.
The ‘EDP’ for example, uses local events within their paper to involve the community. The register is informal but academic because it is a friendly, local paper but aimed at educated housewives. They are successful because this is what people want within their local newspaper – local stories about local people. This also shows Hegemonic Theory of representation because the news is in control of what people think – they rely on the newspaper to give them the correct information. The Hypodermic Needle Theory of Representation also applies as the audience is passive and believes what the newspaper tells them. The EDP is a tabloid newspaper it seems that this is what their audience wants to read. The setting of the photographs is also important and this along with the photograph in general is always linked to the story it is placed with. Therefore, the photo means something to the reader rather than it not being related to the text. The stock characters if used are always linked with the text in some way but many times, the characters may not be placed in the picture as their may be a focus on another aspect of the story itself. The props used within the pictures were also always connected to the article in some way. The camera angles in the EDP show believable pictures for the story so that it looks like it was not a picture which was set up but they were probably there at the time of the story. The lighting used also intertwines with the camera angles as from the lighting of the picture you are able to see that the picture was taken at the time of the incident.
Newspapers also used codes to help how the product is designed and viewed by the audience. The simple, clear fonts in the Daily Mail and the EDP used for the mast head and the general text which is written in sans- serif text is sophisticated and easy to read and therefore attract a right wing audience, which is the target audience, and achieves them a high selling rate. Flashes are used on the front page and attract the eye as they know the audience they are targeting at will involve themselves in competitions. The subheads used within the articles are the same size and font as the rest of the text but they are bold, this therefore helps it to stand out and the reader can choose which section they wish to read. The columns used are always three columns because it makes the article easier and clearer to read as they are smaller sections of text. There is a strapline which says ‘Britain’s regional newspaper of the year’ – this tells the reader what is good about the newspaper and makes them confident about it.
There are not many newspapers which use posters to market their newspaper except the Guardian Newspaper. This therefore was the one that I looked at in detail. The posters used do not use stock characters within their posters; instead use illustrations to communicate how the newspaper works with others. There are no props used within the poster which is surprising as it is therefore more difficult to understand what is being advertised. The posters contain clever slogans so that people have to read it and understand them - showing that the poster is sophisticated and would be suitable for a right wing audience. Genuinely illustrations are used instead of photographs – I believe this is because they are able to edit the illustrations to be recognizable to that one newspaper.
The Guardian uses very colourful posters with very bright colours for fonts and patterns to attract the eye of the audience. It will also attract the eye of all ages and I think this is what makes them so successful because you cannot help but stop, look and read their poster. Although, the clever thing with the guardian’s posters is that there are always the same colours used or same kind of design and therefore people always recognize it. The fonts used are quite bold as to attract the eye of the audience the same way as the colours do.
I have analysed the EDP’s website and I have found out many conventions about it. I have seen that they use stories from the newspaper and also use the same pictures to connect them together. Local news values are used again, which suits the target audience and represent the audience as community people who like to help each other and know about what is happening in their village. There is also a homepage to help the viewer navigate around the site easily. The layout is also very simple and can be used by everyone as it is very clear, I think this is important because you don’t want to overload the page or confuse the audience. The pictures used have picture captions below them to help the reader realize what it is about. The website tends to be picture led on the homepage until you take the hyperlink to the news page where it could be said it is text led. I think this represents the audience because they want to see pictures of the stories to understand it more but they also want to read the story on it to understand it completely. The lifestyle page contains very useful day-to-day information – for example on buying cars or looking for a job. This helps the audience in their daily life and this is why it works well.
The webpage of the EDP uses the same colours as within the newspaper. This is seen as the brand colour which is used across the title of the newspaper and through the website, of which the EDP uses blue. The fonts used are also very similar to that of the newspaper which are sans-serif and stand out for the target audience, as it seems that they do not want fancy calligraphy style writing or anything that is over the top because they would rather have it simple and easy to read. Subheads are used again to help break up the text so that it can be read in smaller sections along with three columns which breaks up the text so that it is clearer to read.
The ideology of my newspaper is to have a local right wing, rural interested, family newspaper with a conservative ethos, a friendly newspaper which appeals precisely with housewives. Within my media product, I used some conventions that the EDP used within my newspaper. I have used local stories to attract my target audience. Using families within this as well because housewives like to know what is happening within other families in the community- especially involving children. I have used a story about a church hosting a fashion show for the poppy appeal as this is a right wing story containing children and families to attract the target audience. My newspaper is also aimed at right wing housewives the same as the EDP is and is a tabloid newspaper.
I used pictures, which related completely to the text so that the reader could visualize what was being said within the article. The stock characters used are the exact people as what are written about in the article so that the reader gets a believable view on the story. As it is a local paper, this is what people want to see because a lot of the time they will know the people involved within the stories and it has to be clear that the pictures match the story exactly. I also decided to add an editorial on the page two, this was on the student protests about the University fees rising – this is a very conservative view and it is written particularly to focus on right wing opinions.
The EDP contains an editorial but it does not on the second page. I decided to change around the layout of page 2 because I didn’t think there was need for so much weather and the page could include more news. However I did include some weather. I used the fact that the EDP uses a strategic advertising campaign and I also used this within my newspaper. I believed that it was important to use believable images because this is what the EDP does and makes it successful. For example, the story on the ‘Blue Moon walk for Teenage Cancer’ was a picture taken at the walk itself and therefore gives the reader an idea of what it was like at the time and see a believable picture. I think it is important to be there at the time and get an action shot of the story, as this is what the reader will appreciate more. I also used the lighting of the time as well as I believe that it is important for the lighting to coincide with the time of the event. I used an informal register to make women feel comfortable reading the newspaper, but I wrote it in an academic manor which I believe will therefore appeal to the right wing audience. I used weather on my second page of my newspaper because this is what most newspapers do although; I made it simple and clear for my audience.
The codes from the EDP were also used within my newspaper. The mast head was written in sans-serif font as it is easy to read and looks professional. I decided to use size 12 Sans-serif fonts throughout within my articles which the EDP uses because it is simple and clear to read. Three columns were used within the articles to make the text neater and also
breaks the text up into sections. Subheads were used and were written in sans-serif and bold, and broke up the article in sections so that it was easier to read. I included flashes on the front page to win a hamper – this not only attracts the eye of the audience to win something but it also appeals to the target market because it connects women to their traditional values of the kitchen and cooking. I have included a strapline on my front main page of my newspaper this says ‘ Local newspaper of the year’ – this is similar to the EDP in the way that the audience will then feel comfortable that the newspaper will be giving them correct information and can trust the paper.
With my poster, I used conventions similar to the guardian posters. I used a register that would appeal to my audience by using slogans. The guardian poster uses a memorable slogan or passage of text and I decided to use this within my poster because I this will make the audience read and remember it.
I used simple sans-serif text, which stands out to the viewer. I used coloured the text for the name of my newspaper and the slogan. This also stands out to the target audience, in a similar way to the Guardian did. I think when the text is a pastel yet vibrant colour it will attract the eye of the audience. The poster from the Guardian were very original and I only used the bright colours of font so that people stop and see the writing and have to read it to attract the eye. I also used bold fonts so that they stand out also while the target audience walk past the poster and will attract their eye.
The webpage that I produced, I used some of the conventions, which the EDP did within theirs. The stories, which were used within my webpage followed the idea of the EDP as the stories included were those from the newspaper itself, which were local stories about the community, many of which including young people/ children and families which are the stories which attract the target audience of which are housewives. I also made my webpage more picture led so it was not too confusing to work out, but as it got to the news page there was much more text and could be said that it was text led. I think this works well because if the want to see the news page then they will want the articles and this is what I have provided, very similarly to the EDP. The homepage is very simple to navigate around and is not too busy and cluttered so that everything is apparent to the viewer. The layout is simple yet effective because it is plain to the audience how to navigate around – it is important for it to not be too confusing as the website will therefore get less views.
The webpage that I produced used many of the same codes as the EDP’s webpage.
It used the brand colour throughout the same as the newspaper so that it links the two together. The fonts used were san-serif; this stands out as it is a feminine, clear appearance. Within the articles, columns were used to separate the text neatly and subheads were used to section the text so that it could be read in whichever order the viewer wished.
I developed the conventions of my newspaper by including weather on page two but also adding an editorial. I thought this would be more interesting than just having weather. Although the EDP I studied has mainly a page of weather, I developed this and added a small amount of weather which was clear and simple but also adding an editorial because my target audience is for right wing housewives and I believe that would prefer to see an editorial than too much weather. I took the idea that there is a page with competitions and quizzes and decided to use this within mine. Although, I developed it by taking a picture of my own hamper to win and puzzles. I also took the idea of having blocks at the top of the newspaper, which give an insight into what is inside the newspaper but decided to change the colours to pastel colours to suit my target audience.
I Developed the ideas of the newspaper that I had studied thorough its codes. I used flashes but decided to make these so that they appealed to my target audience by including a picture of a hamper on it to win as this appeals to women by connecting them to their traditional values.
I developed conventions of posters; I did this by using a slogan but developing it so that it fitted with the ethos of my newspaper. Therefore, it will appeal to the target audience that I want it too.
I developed codes of posters by using bright colours that the guardian posters have but just using this on the text and not within an illustration.
I have developed conventions of webpage’s by using recipes available within; I am therefore making the newspaper like a friend and offering a service. There is also a Restaurant review search which makes the newspaper is work for the reader.
I have developed codes of the ‘EDP’s’ Webpage by using sans-serif text within the articles but changing the text slightly so that it was not the same. I also used this within the title as if it was the same text then it would be too similar to the EDP and not original to my own newspaper. I have also used coloured boxes where there is more information for the website on the far left but I have developed the colours from the ‘EDP’ and made them pastel colours as they contain connotations of motherhood and continue my newspapers’ ideology.
I challenged the conventions of real media products within my newspaper by including very female orientated stories. The ‘EDP’ isn’t just focused at women, it is also focused at men so the stories do it for both genders although it is said that some of it is female orientated. I have also decided to add one big story on the front with not many sections of other articles on it. The EDP includes information on other article inside on the front so I decided to not do this because it takes up space where more information from the main article can be written.
I challenged the codes of the EDP within my newspaper. One way I did this was the colours. The blocks at the top of the newspaper I decided to use more feminine, soft colours to attract the female audience because I believed that this would be more suitable.
I challenged the conventions of real media products within my poster for my newspaper because I decided to use props. The props I used were newspapers because it linked well with the main product and the ideology of the poster itself. The guardian does not use props, especially not their newspaper within their posters and so I challenged this. I thought that it would promote my newspaper better to the target audience and along with the photograph used, will focus clearly on my newspaper and give an individual look.
Within the design of my poster, I challenged the codes that I saw within the guardian posters. I used a photograph instead of an illustration. I felt that the Guardian posters were to individual as it was always very clear that the posters belonged to the Guardian newspaper. I thought that I needed to change the idea of this and decided to use a black and white photograph. The reason for this is because I wanted the text to be similar to that of the guardian using the bright colours but I thought a photo would attract the eye of the target audience more. I used a picture of a mother and daughter on a bench in a park reading my newspaper, I think this therefore captures the eye of mothers and makes them think about it. I believe my poster would be just as successful as the Guardian posters are.
I challenged conventions of the webpage of real media products through my lifestyle page. I also challenged it by using a motoring section because this would not be something that traditionally women are interested in – although I have done this because I believe that as times are changing, women are interested in thing for example motoring here.
On my webpage, I decided not to use picture captions as I thought it was obvious where my picture fitted with the story in the way in which I divided it up. The audience I am targeting, I felt would not need to be told what the photograph is about as the story is right beside it.
Evaluation Question 2
How effective is the combination of the main product and ancillary texts?
The ideology of my products is to be local and right wing. Rural interested and family orientated. With a conservative ethos, a friendly newspaper and ancillary texts which appeals precisely to housewives. Ideologies are used within the product to help to link it to the secondary products. The ideology of my newspaper was that it was family friendly, it introduced housewives with the news of the community, especially that of children and families. I used this ideology within the secondary products also by involving a picture of a child and a mother on my poster. I believed that this would attract the eye of mothers. I used similar pictures to header each page of the website as well – the first one being four generations in the same family reading a newspaper, the second a grandmother and granddaughter and the third a little child on their own. I feel that without being exactly the same picture, it is the same theme and combines the two together along with the newspaper as being family friendly is its main ethos.
The Conventions used within the three products help to link them as a whole. The fact that the same props (the newspaper) was used within the picture for the poster and the webpage links the two secondary texts together. The register of the articles in the newspaper, website and poster are very similar which will therefore unconsciously be a link for the reader.
The codes used help the newspaper link to the secondary products. The name of the newspaper on the newspaper itself is the same font, which is used to advertise the newspaper on the poster and the webpage. I think it is important to keep the same or similar fonts throughout for the title of the newspaper because it links all of the three products together for the audience and it will be a recognizable font so I continued to use san-serif text. The logo of my newspaper is also on all three of the products and this helps to link them together. I think this is effective because everyone will see the logo and automatically know what it is for It is also important to do this with the colour as well. I decided that I was going to use a dark purple colour for the title of the newspaper and I have tried to keep this theme throughout – the title of the webpage also is dark purple.
The Representation of the social group is provided in both the newspaper and the secondary products. The language used throughout is intellectual and friendly, representing women as both academic and friendly. It also shows housewives to be family orientated because not only does the poster have a picture of a mother and daughter reading the newspaper, but the webpage also contains this. My newspaper as a whole along with the website and poster represent women to be very family orientated and I believe this is very clear.
Representation Theory is used within my products. The way in which the newspaper, poster and website is written and the process of this. I have developed male gaze theory within my newspaper and have a slight Female gaze as the idea of adding a footballer within the magazine represents the fact that women want to know about things what other men do, especially famous footballers which live in the area. All of my products use implicit personality theory of representation because it is based on stereotypes of right wing housewives. This idea is also involved in Hegemonic Theory of representation because the news is in control of what people think – they rely on the newspaper to give them the correct information. The hypodermic Needle Theory of Representation also applies as the audience is passive and believes what the newspaper tells them. The idea of social conditioning is therefore present as there is an idea that the audience is being trained to think what the newspaper says in the articles.
Narrative theory is used within my products as Levis Strauss’ idea of binary oppositions is something, which I have used. I have used black and white in my poster, young and old through colours and through stock characters. This is to promote how my newspaper is family orientated and to show the connection between ages and generations through one thing – a newspaper.
When producing a newspaper, it is important to think about the awareness of audience and expectations. The audience expects something from the newspaper they read and each week they expect the same. I have tried to make sure that my newspaper was local and contained stories which would be important to the community. Women like to know about other families and their stories and I tried to incorporate the fact that there were local stories, mainly focusing on families and children. Therefore focusing on C/B socio-demographic groups.
Evaluation Question 3
How did you use new media technologies in all stages?
I have used a blog, ‘Blogger’ to display my work. On this I have been able to show some of my planning, along with the evaluation. This is an accessible and creative way to promote my work. For my AS coursework I used powerpoint to display work and thought that it was quite simple and decided that I should expand and show my online skills by promoting my work within a blog.
Newspaper
When researching for my newspaper, I used the internet to see other newspapers. I was also able to download newspaper pages to view them. I used the site Facebook to ask questionnaire questions to others because it was an easier way to get the answers to both my qualitative and quantitative questionnaires. I think the use of Facebook to ask the questionnaire questions shows how my target audiences are virally aware. I used GIMP editing programme to edit my pictures and make them brighter or change the contrast. This therefore made it possible to make pictures clearer. I designed my newspaper on Publisher and was therefore able to work around this well – I started to design on in-design but decided for the time period I had to design it that I should stick with publisher although I did start the design on in-design.
Poster
When I was researching other newspaper posters, I used the Internet to browse. I looked at all different kinds of posters, which fitted with newspapers. It was hard to find them because there are not many recent newspapers, which use posters to advertise. When taking the pictures for my poster, I used a digital camera to take the pictures, which had many different settings. I experimented with these to get the best photograph. Once I had chosen one that I wanted to use, I used GIMP editing programme so that I could change the colour, brightness, contrast etc of my photos. This gives them a more professional look.
Website
I noticed during my research there are many websites for magazines online. I think that this fits the ideology of my paper because it lets mothers and housewives who have busy lives to read the news quickly online instead of reading the newspaper if they need too. I think this is an important new technology because it saves time for the reader. I used publisher to create my website and chose to do two hyperlinked pages, one news and one lifestyle. I then published this to the web and currently have an online linked page to the webpage.
Evaluation Question 4
What have you learned from your audience feedback?
Quantitative questionnaire
I conduced a quantitative questionnaire for research and it helped me to plan my newspaper. I found out that women prefer to have a colour newspaper rather than black and white. I used this to then incorporate within my newspaper by using pastel colours mainly as these seem to appeal more to women – this was also answered through my questionnaire. I found out that women like subheads in the main article because it breaks it up for them instead of having a large block of writing to read. So I decided to do this within my newspaper. The fonts should be simple sans-serif and easy to read because this is the look that the majority of women decided that they like to see within a newspaper because it is feminine and straightforward to read.
The quantitative questionnaire also helped with the conventions of my newspaper. Tabloid newspapers were a more common newspaper read to broadsheet, this is because the women said that they would prefer a local, friendly paper than a formal one and they want an easy one to read to fit in with their busy lifestyle. They also decided that they would prefer to have informal language but one that was intellectual as it is aimed at right wing housewives who want to see educated language within.
The questionnaire for my newspaper poster also helped me to know what my audience want. I found out that the women I asked decided that they would rather a photo/ picture on the poster rather than an illustration. When asked, I found out that nearly all of them answered that they would like to see a photograph because they feel it is more personal. I also found out that they like to have props within the scene and I therefore decided that I
should add the newspaper because it is subtly promoting the paper within. I realized that my audience want to have a slogan or some text on the poster because that will draw them to read it. They also thought that I should have a logo on the poster to combine both the newspaper to the poster. They liked the idea that the picture should be black and white with bright writing to catch their attention – so I decided to do this. This also shows a binary opposition of old and young because the black and white photograph makes it look old, along with the bring writing making it young and fresh. This is then contrasted with the picture of the mother and child also promoting the ethos and ideology of a family friendly newspaper.
The quantitative questionnaire also helped with the conventions of my poster. I asked what kind of picture they believe should be used on the poster and they all said that it should be a family orientated picture this is because the newspapers ideology as a whole is to be family orientated and conservative. As my newspaper is aimed at housewives I decided that the picture should be eye catching to a mother so I used a picture of a mother and child. They also believed that props should be used and this should be the newspaper because it will promote the newspaper more and along with the picture I choose, I thought it worked very well and would be eye catching to anyone passing it.
The questionnaire for my webpage helped me to realize that my target audience want to have a simple to use website which is clear and informative. They said that the same or a similar style picture should be used from the poster so that it connects the two together. The homepage was also said to be picture led so that not too much had to be read on that page and if they wanted to read large sections about the news then they should go to the news page where it was picture led. I decided to use this within my website.
The questionnaire also helped the codes of my website. I found out that the audience want to have the logo for the newspaper on the website also so that it combines the two. I also saw that they want to have reliable photos from the scene of the story so that they feel that they know what it was like so they want to have the lighting from the night or day that the event happened.
Qualitative
From my qualitative questionnaire which I produced after I had done my coursework, I found out many things about my newspaper. I found out that the audience liked the fact that the costume used in the pictures was reliable and the same as what was worn at the events because the photographs were reliable. They also said that it was much better that the newspaper was tabloid because they felt that they would be able to read that easily and fit it within their busy lifestyle.
I also got a lot from the codes of my newspaper from the questionnaire. I found out that the audience really liked that fact that I used feminine colours for the blocks at the top of my newspaper containing a glimpse of what was inside the newspaper. So I was glad that I made sure I did this. They also said that they liked the informal register as if felt friendlier. They thought that the fonts were nice and clear and feminine and attracted them to it.
This questionnaire also helped to show me I was right for challenging the idea of the guardian’s posters and choose to do a completely different kind of poster all together. The audience liked the setting of the picture because it was on a park bench where all mothers go with their children and they are sharing something together there – the newspaper. They liked the use of the prop of the newspaper because it showed the bonding of the child and the mother together enjoying the paper together. And this is the ideology of my paper as a whole; it is supposed to show women and housewives as centred around their families and caring for others.
I found out that the codes of my poster were also right from the questionnaire. I had very positive feedback as the women loved the black and white photo with the coloured writing, they said that it drew their eye to the writing and the photo also attracted them because it showed the love and the connection between a mother and child, all through one paper and this helped them to realize what the paper was all about – families.
The webpage gained positive feedback through the questionnaire. The audience decided that they liked the fact that the homepage was picture led and when they opened the hyperlink to the news page, it was mainly text led. This is what they wanted in a newspaper because they want to be able to read sections of the news quickly on the home page and if they want to read more they can go to the news page. Along with the homepage, they lifestyle page was simple and easy to use.
The codes were also talked positively because the audience liked the fact that columns were used on the news page as it was easier to read online and navigate around the page. The register was also informal but using educated language on the webpage and the target audience said that they liked this because they want it to be friendly but not too simple to read.
I conducted a Podcast which is available on my blog. This was an interview with a housewife and I asked any questions on my newspaper and ancillary texts. The feedback was all mainly positive. The lifestyle page was a huge hit and the childcare section was a brilliant success. The colours also worked well throughout the paper because it was believes that they contained connotations of motherhood. The idea of representation theories worked within my products because when interviewed the audience said how they would rely on the newspaper to give them correct information and would believe what is said. This fits to the Hegemonic Theory and Hypodermic needle theory applied within. They also said that it was clear that it was aimed at right-wing housewives and the representation of them was shown within.
Subscribe to:
Posts (Atom)